BUT THERE IS STILL ONE MORE MAN WHO?S PLAYED A KEY ROLE IN THIS AMAZING BEATLE STORY. HE REALLY DOESN'T LOOK LIKE A GENIE, BUT ON THE OTHER HAND HE DOESN'T NECESSARILY LOOK LIKE AN OBOE PLAYER WHO ONCE CONDUCTED CLASSICAL MUSIC EITHER. BUT HE WAS JUST THAT. HIS NAME, GEORGE MARTIN. 'HE SELECTS THE MUSIC, THE MATERIAL, AND THE SUCCESS OF THE BEATLES IS A COMMENTARY ON GEORGE MARTIN'S ABILITY.WHILE THE FORMULA FOR BEATLEMANIA WAS BEING SAMPLED ON THE CONTINENT, AMERICA'S FIRST EXPOSURE TO THE BEATLES CAME IN SHORT BURSTS FROM SMALL RECORD COMPANIES UNABLE TO MARSHAL THE PROMOTIONAL KICK-OFF NEEDED TO PROPERLY INTRODUCE THE YOUNG SINGERS TO AMERICA. THAT'S WHEN CAPITOL RECORDS DECIDED TO TAKE OVER DISTRIBUTION AND PLANNED A FULL-SCALE, COAST-TO-COAST MASTER PLAN AND THE BEATLES HAD THE WINNING COMBINATION TO MEET AMERICA.

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